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2013 - 2015 University of Wisconsin - Madison,Wisconsin School of
Business - MBA (expected)
Specialization: Center for Brand and Product Management
The Consortium for Graduate Study in Management Fellowship
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2005 - 2008 University of Wisconsin - Milwaukee
BFA in Digital Interactivity Animation & Sound
Peck School of the Arts
Published by the Poetry Foundation - Broadcast on PBS
EXPERIENCE
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01/13 - 08/13 SynerComm - Marketing Communications Specialist
• Led cross-functional team to develop overall brand strategy including digital and print-specific marketing plans; resulted in a cohesive communication message, executive leadership approval and new collateral for field sales teams - now used as template for the organization
• Created social media framework as part of digital marketing plan to grow social presence and reach via Facebook and SEO, resulting in a 250% increase in engagement by consumer and partners
• Developed new method for event planning and execution by fostering feedback from field sales, partners and customers; implemented personalized responses to event registrations resulting in a 50% improvement in customer attendance and lead generation; process that has been implemented company-wide for events
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08/12 - 01/13 SynerComm - Business Development Executive
• Collaborated with business partners and field sales team to discover new leads through calling and mailing campaigns; increased customer base by 8% helped to achieve company growth of 53% over the previous year to $40M in revenue
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10/11 - 08/12 Best Buy - Deputy Counter Intelligence
• Analyzed P&L and internal financial reports to improve service delivery and customer retention within Geek Squad and customer service dept.; based upon analyzed metrics, implemented daily employee observation and training routine, established department best practices and audited assigned tasks weekly; improved customer satisfaction index from 25% to 86%
• Created and led employee development program; trained store employees interested in career advancement – specifically focusing on business planning and influencing others without authority; resulting in 2 employee promotions after completion of the program and improved Employee Satisfaction Index (ESI) from 61% to 84%
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05/10 - 10/11 Best Buy - Sales Supervisor
• Tasked with improving an underperforming store, managed the multi-department 25 employee sales teams through one-on-one coaching, training and performance reviews to grow store-wide revenue to $15M and achieved 220BP year-over-year growth in profit margin; leading to Top District Performance Banner award
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11/05 - 05/10 Best Buy - Customer Solution Specialist
• Functioned as a leader among peers in the computers and portable electronics departments, trained new and existing employees, partnered with supervisor to formulate department business plans; maintained #1 company power rank for profitability in digital cameras department for 3 consecutive months; helped achieve 4 Top District Performance Banner awards for the store
CERTIFICATES
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10/2012 Social Media Certificate: Social Media Strategist
Awarded by: Milwaukee School of Engineering
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11/2012 Social Media Certificate: Social Media Manager
Awarded by: Milwaukee School of Engineering
EDUCATION
Wisconsin MBA Candidate - Class of 2015
Brand and Product Management
Adaptability - Ideation - Futuristic - Individualization - Context
Matteo Garcia
copyright 2013